These days, people are busy, distracted – and skeptical of advertising. So as a marketer, how do you break through the noise and reach customers in a way that’s fresh, entertaining and highly engaging? Insight and ideas matter more than ever, but a new type of marketing is required to win.

We call it Active Marketing.

The average person can do more with her phone in an hour than her parents could do in a week using the world’s fastest computer. The web provides instant access to information, but that volume of choice and ease of access breeds a paralyzing complexity. In order to thrive in this world, brands have to simplify the experience and create value at every single touch point.

Reacting to buyers in real time may be good enough today. But in the future, marketers will need deep insights and advanced algorithms to help solve problems before their customers are even aware of them. And while a platform implementation may be a good first step, to compete in the 21st century, you’ll need a level of intelligence that predicts customer needs with laser-beam precision.