Criterion Global

02 Expertise

Programmatic Buying Structured innovation

Segmentation

Neue

DIGITAL CHANNELS

Programmatic Buying includes the use of DSPs, SSPs and DMPs. DSPs, (demand side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs.

Marketers use multiple digital channels and methods to reach consumers. However, digital buying has evolved to now include programmatic buying (real-time bidding and automated guaranteed) and a much more streamlined RFP process.

Behavioral

A more focused form of market segmentation, which groups consumers based on specific consumption patterns they display.

• Past purchasing history
• Browsing history

Dayparting

Targeting users that are active at a particular time of day or day of week.

The use of 1st party data to target and segment audiences has been revolutionary for advertisers over the past few years.

Data

The use of 1st party data to target and segment audiences has been revolutionary for advertisers over the past few years. These resources have helped advertisers maximize their ROI on spend through accurate targeting.

1st party data is collected from your own audience and customers and is looked at as the most valuable due to its quality and value (accessible for free!). 1st party data is safe and should be utilized by all advertisers to help them monetize, learn from, and use this asset to scale valuable audiences and deepen engagement

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