02 Expertise
INTER
NATIO
NAL
Criterion Global creates the strategies to market effectively in an international marketplace. We never underestimate the power of global knowledge and local values in making the world a complex and fascinating place.
Our analysts and advisors have created ingenious multi-platform media strategies yielding successful business outcomes– perhaps for your competitors – throughout the world’s major established markets and emerging economies.
Contact us to learn how we can expand your brands’ horizons
TRAVEL
Criterion Global understands the power of disruptive technology. Few industries have seen more disruption of traditional practices than hospitality, in the way digital has influenced how travel is priced, sold, and marketed. Through innovative and globally minded marketing strategies, which span consumer touchpoints from web to mobile to social, Criterion Global’s clients have remained a step ahead in a constantly changing marketplace.
TRAVEL
HEALTHCARE
When hospitals or doctors who own a practice fail to understand how media buying works, they either spend more money than they need to, or they avoid it and lose growth opportunity.
The bad news is that without professional help, media buying is complicated and financially dangerous…in wasted resources or lost opportunity. The good news is that advertising is often more affordable than you realize, and typically there’s no additional cost to getting the professional help of a media buyer.
RETAIL
By tapping into the media trading marketplace, you can reduce your media costs by as much as 10-20% for the very same media schedules you will place through your in-house buying team or your agency. Your agency can’t access that marketplace, but we can.
What is the catch? Well, the rates are provided to us by you and your advertising agency who will review each buy to ensure costs and commercial terms are at par with your normal buying. We contractually guarantee the costs and terms of each buy. And all media is bought at net to allow for full agency commission.
RETAIL
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