02 Expertise
Advocacy / Nonprofit in Emerging Media
“Frequently, nonprofits are the only institutions with a view of both the concerns most important to their constituents.”
The Basics
It all begins with the simple question of why your nonprofit exists. Does it exist to file forms with the IRS every year? Or to solve a problem in your community? Advocacy involves “solving problems.” Who can do it? Everyone, especially board members who can Stand For Your Mission.
“2017 saw an overall 15% increase in average household donations to the major non-profit organizations.”
Nonprofit votes count too. Learn about a national campaign to encourage every eligible nonprofit staff member and volunteer to register and vote.
Every single day, nonprofits engage in advocacy that advances their missions. Explore everyday examples and case studies of success stories from across the country. See how the network of the National Council of Nonprofits successfully connects various policy dots across state lines to counter threats and seize opportunities.
Different problems require different solutions. Whether playing offense to advance their cause or playing defense to ward off policy threats, nonprofits can use lots of different approaches to achieve their missions through advocacy.
Advocacy is deeply-rooted in nonprofits’ DNA. From before the time our nation was formed through today, citizens – recognizing there is power in numbers – have assembled in groups to influence public policy. The simple truth is: Advocacy is easy. That’s right, it’s easy. Anyone can do it. How easy is it? Well, it’s so easy that even first graders do it! Let’s go to a local elementary school playground and see what lessons can be learned from first graders …
Advocacy Information
16%
Preventing loss of resources – you might be able to stop a proposal to slash funding that would hurt the communities you serve;
INCREASE IN REACH
Lowering barriers to broaden access to important services – you might be able to increase the staffing for a particular government agency (e.g., instead of being open just 20 hours a week to the public it can remain open for 30 hours, allowing more people to be served);
Citizen Input
Popular culture can create false impressions about the public policy making process. Indeed, although a common perception is that legislators don’t care, the truth is that most policy makers sincerely want to make the best decisions, and getting the informed views of people in the field is one way to make more informed decisions.
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