06 Media Buying
Services
Services
Our Services Explained.
01.
Media Planning
Identifying and selecting media outlets – mainly newspapers, magazines, websites, TV and radio stations, and outdoor placement – in which to place paid advertisements. Our job is to develop a coordinated plan for a particular client's advertising budget.
02.
Earned Media
Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding. One of the most common examples is a website, although blog sites and social media channels are other examples of owned media properties too.
03.
Cross-Channel
Today’s consumers are more connected than ever before – constantly checking emails, social media apps, and even interacting online via voice technology. For brands, the challenge is to cut through the noise to be able to reach consumers at the right time. This is where cross-channel marketing comes in: an approach that allows brands to seamlessly communicate with consumers across multiple touchpoints.
04.
Ad Optimization
The purpose of quick advertising optimization is to find slices of inventory that provide a positive return-on-investment (ROI) for your campaigns. With Exact Drive you can optimize to a Cost per Click (CPC) or Cost per Acquisition (CPA).
05.
RTB Ad Buying
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.
06.
Social Strategy
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.
The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.
07.
Touchpoints
Customer-initiated touchpoints. Customer-initiated touchpoints are influenced through consumers and their experience with the company, however are not created by the company. Customer-initiated touchpoints can include product use, products purchased as well as visiting a brand's website.
08.
Programmatic Display
Programmatic display advertising isn’t new. Back in 2013, the International Data Corporation (IDC) predicted that spending on real-time bidding (RTB) programmatic display advertising would increase at a compound annual growth rate of 59% by 2016.
Today, programmatic display advertising is the fastest growing segment of digital marketing.
According to eMarketer, programmatic display spending will cross $33 billion in 2017.
09.
E-Commerce
In the eMarketer latest forecast for U.S. retail e-commerce and mcommerce sales for the full year, it is estimated that U.S. e-commerce will have generated $262.3 billion in sales for 2013, an increase of 16.4 percent year over year and slightly higher than the 16.2 percent increase last year. By 2017 eMarketer estimates that there will be $440 billion in sales for a compound annual growth rate (CAGR) of 13.8 percent. The question is how small businesses can capture their share of the e-commerce explosion.
10.
Data + Analytics
Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns, and techniques vary according to organizational requirements.
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