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Relationship Management
This sounds fancy (and kind of boring) but all it means is that social media platforms are a perfect way to build relationships and connect with future and current customers. The average person spends almost two hours a day browsing through social media, so why not use some of this time to communicate with your followers. This provides the perfect opportunity to showcase your brand personality, while simultaneously learning an abundance more about your potential customers. Who knows, you could learn a thing or two about what consumers like and dislike about your brand.
Promote with a Purpose
Don’t you love scrolling through social media and being attacked from all angles by ads that you could not care less about – oh, you don’t like when that happens? Here’s a wild idea…utilize customer data you have gathered to create ads that are targeted at consumers you actually want to engage with (aka, your target audience). Bonus points if you add a special social media incentive, like Target below:
Users are now spending less of their time on Facebook and more of their time on video content.
The Power of Influencers
We already know that consumers tend to look to one another when purchasing products online, which is why influencer marketing is one of the most popular social media marketing tactics right now. Not only is it more organic, but it is also another great way for businesses to connect with consumers. Last but not least, it helps brands build trust with their followers. Consumers trust the opinions of the influencers that they follow, therefore they have a certain level of trust for any brands or products that are recommended by the influencer.
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